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Meet Our Team

teamWho are we specifically?  We’re family. We’re a community.  We’re mothers, fathers, brothers, sisters, daughters, sons, and friends.  Our mission is to engage with our customers on a personal level.  Our story is simple.  We’re people, working with people.


lori-tall-newLori Stacy – CEO, Trader Interactive

Lori is the CEO of Trader Interactive, a well-recognized team with the tremendous ability to execute on initiatives that increase the success of their customers whether its the conversion from a print to digital business or the launch of mobile products that result in higher lead conversions.  Lori is most passionate about developing exceptional leaders who build superior teams and create a culture of stellar performance, collaboration and innovation and have a passion for creating positive experiences and developing strategies that help our customers become more successful.  Before her current role as President, Lori held other senior level executive positions successfully managing businesses in varying industries such as recreational, marine, travel, parenting, and advertising.  Lori resides with her husband and their 4 children in Virginia Beach and works in Norfolk, VA.


amanda-tall-newAmanda Ayala  Vice President, Commercial Brands

Amanda is the Vice President of Commercial brands where she works to execute key strategic initiatives.  In addition to her current role, Amanda also oversees Dominion Digital, where she has worked on migrating seven of Trader’s websites to an updated format that maximizes sales opportunities for our nationwide advertisers. She accomplishes both through extensive collaboration, excellent project management and her ability to develop creative solutions for our many unique businesses. Working with some of Trader’s largest clients, Amanda and her team endeavor to maximize both their results and the sales opportunities of our company on a daily basis.  Amanda comes to us by way of Detroit and currently resides in Virginia Beach.


ryan-tallRyan Goodwin – Vice President, Technology

Ryan has been working on the Trader family of sites since 2001, starting as a junior programmer.  Sine then, he’s worked on many of the search technology, IMT, SEO, and mobile products.  In his current role as Vice President of Technology, he works to make the sites as effective lead generation tools as possible.  Since taking this role, the site’s traffic has nearly doubled and lead generation has more then doubled.  He believes a concentrated effort to pursue conversion rates is the foundation of a useful website that solves both Buyer and Seller pain points.  This is done by relying on his deep background in technology and hunger to learn about how Buyers and Sellers are using our products, then fixing or expanding our capabilities.  He reads every feedback email received, and while he can’t respond to all of them, they are noted and often drive changes in our offerings.


Charles Bowles  Director, Strategic Initiatives

Charles was asked to join the Commercial team in 2007 in order to increase online penetration in two vital sectors: commercial trucks and equipment. Under his leadership, net income has risen dramatically. He has been key to the launch of the industry-leading transactional functionality and third-party relationships. He has also worked closely with many C-level executives within the industry, including our customers and competitors.  Charles has a keen understanding of the industry and marketplace segmentation.  Deeply involved in projects surrounding industry leaders and suppliers. A proven entrepreneur, Charles has a strong record of producing significant returns on investment capital. He is on the board of directors of the Friends of Portsmouth Public Library. He is a featured seminar speaker for the Virginia Press Association. He is a member of the Park View Civic league, Water View Civic League and Richmond County Fair committee.  Is if that wasn’t enough overachievement, Charles has also managed to run 417 days in a row.  On purpose. No one was chasing him, even though he resides in Portsmouth.


Ricardo Porter – General Manager, Commercial Web Services

Ricardo is an experienced business manager and sales management professional. He is currently the general manager of Commercial Web Services, a company of  Trader Interactive (formerlyDominion Enterprises). Ricardo’s strengths lie in his ability to see through the clutter to develop strategic direction. He has a strong understanding of the equipment industry and has been responsible for the creation and implementation of several important product innovations that help dealers grow their businesses. Ricardo leads through example, and his motivational style is often called upon to lead presentations to help organizations grow and motivate their teams. He completed his degree from State University of New York in Westbury, NY. He is married with two children and one grandchild. He is a native New Yorker transplanted to Virginia.