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DEMOGRAPHICS
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Need a buyer for your vehicle?

New or used, put your listings in front of people with purchasing power; our visitors are your target market! Let us help you get your listings in front of the correct audience!

Demographic Profile

Take a look at the demographic breakdown of Commercial Truck Trader visitors.

Gender:

  • Male: 67%
  • Female: 32%
  • Other: <1%

Average Income:

  • $25K – $49K = 19%
  • $50K – $99K = 33%
  • $100K – $199K = 33%
  • $200K+ = 7.4%

Age:

  • 18 – 26 = 7.60%
  • 27 – 42 = 68.50%
  • 43 – 58 = 18.39%
  • 59+ = 5.5%

Commercial Truck Trader consumer survey, 2023

DID YOU KNOW?

72%

72% of buyers say they’d be willing to travel up to 5 hours, or more, to find their next unit.

90%

90% of our site visitors are looking to purchase 1-3 units.

Commercial Truck Trader consumer survey, 2021.

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